Florida Privacy Bill and Your Consumer Data [Lowndes Legal Talk]
March 31, 2021
The Florida legislature is likely to enact sweeping new data privacy legislation that will require pervasive changes in how companies will have to protect and track the data that they collect from Florida consumers. The statute is long, complicated and will be expensive to comply with.
Tune in to Lowndes Legal Talk as attorneys Melody Lynch and Drew Sorrell discuss how your business may be affected and what you can do now to prepare for the anticipated new requirements.
Topics covered include:
A brief overview of the bill
Which businesses will need to comply
What types of consumer data will be affected
How businesses will be required to change their data collection and storage to comply
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Melody Lynch is a litigator and founding member of the firm’s Data Governance Group. She focuses her legal practice on complex business litigation, banking litigation, probate & trust litigation, guardianship, intellectual property litigation, labor & employment litigation, family law and step-parent adoption.
Melody has worked on matters involving a wide variety of business disputes, employment contracts, non-competition agreements, non-disclosure agreements and trade secrets. Her estate litigation practice focuses on matters involving wills, trusts, or guardianships.
A frequent author and lecturer on the topics of employment law, eDiscovery, workplace privacy and technology, Melody assists clients in preparing document retention and destruction policies. She has litigated complex cases involving voluminous amounts of electronically stored information (ESI), designing review platforms and managing document preservation, collection, and production efforts through settlement or trial.
The court room isn’t the only stage on which Melody has appeared. Before pursuing her career in law, Melody attended college on a ballet scholarship and danced with a professional ballet company as an apprentice dancer. Lynch received her bachelor’s degree from Butler University, is a graduate of Stetson University College of Law and holds an M.B.A from Stetson University. She often calls on her educational background, augmented by experience, to counsel clients on complex business and employment matters. She has represented clients in the health care, environmental, hospitality, and banking industries, among others.
Additionally, Melody is heavily involved in the Central Florida community and has been awarded with the Presidential Leadership Award by the Orange County Bar Association. Additionally she was named "40 under 40" by the Orlando Business Journal. She holds positions on boards of several organizations, which are all included below. She is a Guardian ad Litem for the Legal Aid Society where she represents the interests of abused and neglected children. She is a pro bono attorney for Seniors First where she represents the interests of indigent elderly wards.
Drew Sorrell is a seasoned business lawyer with particular expertise in technology, cybersecurity and privacy issues. With an MBA in marketing and finance, he approaches clients’ legal issues with both a practical business bent and a self-described geeky love of technology.
Drew enjoys working with CLO’s, CIO’s, CTO’s and technology owners at businesses of all sizes in every phase of their legal needs. He assists them on the front end, drafting and negotiating software licenses, Internet service provider agreements, data privacy/breach policies and procedures, and employment/services agreements as well as the indemnity and insurance coverage related to those agreements. He advises clients on the GDPR and state-specific regulations, penetration testing and security audits. He also has years of experience handling matters when things go wrong, including data breaches, privacy issues and other technology or software problems.
A founding member of the Sedona Conference Group 11 (Privacy/Data Security), Drew is frequently asked to speak and write on legal and ethical issues arising from technology, including unfair and deceptive trade practices, data breach, privacy, data governance, and technology contract drafting. He is chair of the firm’s multi-disciplinary Data Governance Group as well as the past chair of the Orange County Bar Association’s Intellectual Property, Business Law and Technology Committees.
Outside the technology arena, Drew has substantial expertise in both contracts and commercial litigation. In addition, he has experience assisting clients with government contracting. Drew began his legal career as a judicial clerk to Senior United States District Judge John H. Moore II, in Jacksonville, Florida, and then practiced with an AmLaw top 10 firm in Manhattan. After a stint as an assistant county attorney responsible for day-to-day legal advice and litigating civil issues for the county, Drew returned to Lowndes. Drew is admitted to practice in Florida, New York and the District of Columbia.
Born in Florida, Drew roots for his adopted football team—the FSU Seminoles (because neither Rollins nor George Washington has a football team). He is a proud father of two sons who play basketball and soccer, make great grades and generally keep him on his toes.