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Middle Market Presents an Opportunity in Senior Living [Gray Area of the Law]

October 19, 2021

Attorney John Ruffier discusses a recent Senior Housing News article suggesting that the middle market may now offer the best opportunities for growth in the industry.  

For years, the senior living industry seems to have paid a lot of attention to ever-more-opulent facilities offering amenities akin to a five-star hotel. With those luxurious surroundings come high price tags which are out of reach for many potential residents. Tim Regan of Senior Housing News recently authored an article suggesting that the middle market may now offer the best opportunities for growth in the industry and present an attractive product to potential lenders.

The article notes that, to attract the middle market, “operators must charge a low enough rate that middle-income residents can afford, but one that is high enough to carry the right margins to make it a profitable endeavor for operators and owners alike.” The article goes on to suggest that the path to this middle ground success can be gained by acquiring existing, older communities in need of a refresh. With the impact of COVID-19...[Read more]

This blog was originally posted on Gray Area of the Law

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John

John Ruffier concentrates his legal practice on commercial real estate, representing clients within Florida and across the nation. As the firm's Senior Housing Group chair, he also helps companies build their senior living portfolios from the ground up. 


Whether representing companies that are developing, acquiring or selling commercial real estate, or lenders who are making or modifying commercial loans, John’s skills garnered from his championship rowing days serve him well. After all, rowing is a lot like business: both require a clear vision and goal, a well-developed plan, manageable milestones and a laser-like focus – with the flexibility to adjust when necessary.

Restaurants, big box retail stores, office buildings, golf courses, and senior living facilities are among the real estate transactions in John’s dossier, both in Florida and across the United States. Clients appreciate John’s holistic approach to deals – like in his rowing days, John ignores distractions and always keeps his focus on the goal line of getting the deal done. With senior housing, John and his team work on such diverse issues such as land use, licensing, financing, labor and employment, management and operations, all to provide clients with advice that carefully looks at both immediate needs and the long-term prospects for potential transactions.

When he is not practicing law, John is heavily involved in The Human Rights Campaign, the nation’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. He founded Orlando’s HRC Steering Committee which has received numerous national awards since its inception. Although still involved on a local level, John now focuses his service as a member of the organization’s national Board of Directors and will take over as Board Chair next year.  John is also the past President of the Hope and Help Center of Central Florida, an AIDS service organization in Orlando. The organization has awarded him the “Chuck Hummer II Visionary Award” in recognition of his leadership in the LGBT community.

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