Article Detail

News & Knowledge

Special Edition: Overcoming Senior Living Occupancy Challenges [Lowndes Legal Talk]

September 23, 2020

Tune in to Lowndes Legal Talk: Special Edition for an extended episode on overcoming senior living occupancy challenges during the pandemic. In this podcast, Lowndes attorney John Ruffier talks with industry expert Kenneth Coburn of The Roche Associates about marketing strategies that are yielding successful results for senior housing facilities during the COVID-19 pandemic.

Topics covered include:

  • Integrating new strategies to maintain occupancy rates and meet sales goals
  • Leveraging different marketing tactics to successfully connect with new occupants
  • Increasing resident and family satisfaction through effective communications and operations

Lowndes Legal Talk is a video and podcast series designed to provide you with perspectives on the legal and business issues affecting you.

View additional videos here, or listen on your preferred platform below.

How to Listen


John Ruffier concentrates his legal practice on commercial real estate, representing clients within Florida and across the nation. As the firm's Senior Housing Group chair, he also helps companies build their senior living portfolios from the ground up. 

Whether representing companies that are developing, acquiring or selling commercial real estate, or lenders who are making or modifying commercial loans, John’s skills garnered from his championship rowing days serve him well. After all, rowing is a lot like business: both require a clear vision and goal, a well-developed plan, manageable milestones and a laser-like focus – with the flexibility to adjust when necessary.

Restaurants, big box retail stores, office buildings, golf courses, and senior living facilities are among the real estate transactions in John’s dossier, both in Florida and across the United States. Clients appreciate John’s holistic approach to deals – like in his rowing days, John ignores distractions and always keeps his focus on the goal line of getting the deal done. With senior housing, John and his team work on such diverse issues such as land use, licensing, financing, labor and employment, management and operations, all to provide clients with advice that carefully looks at both immediate needs and the long-term prospects for potential transactions.

When he is not practicing law, John is heavily involved in The Human Rights Campaign, the nation’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. He founded Orlando’s HRC Steering Committee which has received numerous national awards since its inception. Although still involved on a local level, John now focuses his service as a member of the organization’s national Board of Directors and will take over as Board Chair next year.  John is also the past President of the Hope and Help Center of Central Florida, an AIDS service organization in Orlando. The organization has awarded him the “Chuck Hummer II Visionary Award” in recognition of his leadership in the LGBT community.

Meritas Law Firms Worldwide logo
Do Your Part Logo