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Susanne Mandel Talks Business Development Strategy Amid COVID-19

August 26, 2020

Susanne Mandel, chief business development and marketing officer at Lowndes, was recently quoted in a The Legal Intelligencer article about law firms' new strategies for business development during the COVID-19 pandemic. She discussed the firm's focus on accelerating client communications, including webinars, written content, industry and client-specific roundtables and frequent messages from firm leadership, as well as the firm's sharing of remote and return-to-work processes and plans to help clients with their business operations.

"But most importantly, our key focus is, and has always been, to help our clients and community navigate forward. This has always been the mainstay of our business development strategy," said Mandel. "The change may be in how we deliver services to clients, the new technologies we embrace, and how nimble we are in affecting change.” 

“And remember,” she added, “business development is all about relationships. Relationships that are built on trust, empathy, and a deep commitment to help clients succeed.”

Read the article: New Law Firm Strategies for Growth Amid COVID-19 and After 


Susanne Mandel has led the business development and marketing team at Lowndes since 2009. Collaboration, innovation and leadership are the hallmarks of her tenure. She and her team serve as role models for the firm’s lawyers as they work together to deliver outstanding service to clients.

Susanne’s marketing career began in consumer products and B2B marketing, shifting to law firm marketing in its infancy. During the first 15 years of her law firm experience, she served as the head of marketing for large, multi-office firms and quickly earned a reputation for innovative, strategic initiatives. A dozen years later she launched her own consulting firm and simultaneously joined MarketForce, a division of Hildebrandt International, as an adjunct consultant, working with firms and budgets of all sizes. After relocating to Florida, Susanne returned to the corporate and not-for-profit arenas for several years before bringing refreshed perspectives back to law firm marketing.

Long active in the Legal Marketing Association (LMA), Susanne co-founded the organization’s Metropolitan New York chapter and served as its Treasurer and President. She led the “Boot Camp” training program for a number of years at LMA’s Annual Conference, co-chaired the 1997 Annual Conference, and served on the 2012 and 2013 Annual Conference Advisory Boards. She is a frequent public speaker on leadership, team motivation and management, and a variety of business development topics.
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